ABOUT
With a background spanning Computer Science and Creative disciplines, I blend technical understanding with creative design to bridge the gap between human and technology. Transform complex problems into functional, thoughtful, user-centered experiences that balance user needs with business objectives
Core principles that guide my work across all projects:
Starts with people
Usability is everything. Understand user/business needs before solution, create experiences that genuinely resonate.
Thoughtful simplicity
Prioritize intentional design over mere visual simplicity, deliver intuitive experiences truly meets people's needs.
Creative problem-solving
While design solutions should always be grounded in research and data, craft meaningful connections that enhance overall experience.
Innovative mindset
Stay close to emerging technologies, AI, and tools to explore creative possibilities while preserving the essential human element in design.
“Good design makes a product useful. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic”
Dieter Rams
Collaborated with diverse range of global and local partners, from top travel & luxury brands to innovative tech companies
experience
2024-2025
experience design manager
2021-2024
ux manager
2019-2021
senior experience designer
2016-2019
experience designer
2014-2016
uxui designer
Let’s Chat
If you interested to learn more, please contact via
ABOUT
With a background spanning Computer Science and Creative disciplines, I blend technical understanding with creative design to bridge the gap between human and technology. Transform complex problems into functional, thoughtful, user-centered experiences that balance user needs with business objectives
Core principles that guide my work across all projects:
Starts with people
Usability is everything. Understand user/business needs before solution, create experiences that genuinely resonate.
Thoughtful simplicity
Prioritize intentional design over mere visual simplicity, deliver intuitive experiences truly meets people's needs.
Creative problem-solving
While design solutions should always be grounded in research and data, craft meaningful connections that enhance overall experience.
Innovative mindset
Stay close to emerging technologies, AI, and tools to explore creative possibilities while preserving the essential human element in design.
“Good design makes a product useful. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic”
Dieter Rams
Collaborated with diverse range of global and local partners, from top travel & luxury brands to innovative tech companies
experience
2024-2025
experience design manager
2021-2024
ux manager
2019-2021
senior experience designer
2016-2019
experience designer
2014-2016
uxui designer
Let’s Chat
If you interested to learn more, please contact via
ABOUT
With a background spanning Computer Science and Creative disciplines, I blend technical understanding with creative design to bridge the gap between human and technology. Transform complex problems into functional, thoughtful, user-centered experiences that balance user needs with business objectives
Core principles that guide my work across all projects:
Starts with people
Usability is everything. Understand user/business needs before solution, create experiences that genuinely resonate.
Thoughtful simplicity
Prioritize intentional design over mere visual simplicity, deliver intuitive experiences truly meets people's needs.
Creative problem-solving
While design solutions should always be grounded in research and data, craft meaningful connections that enhance overall experience.
Innovative mindset
Stay close to emerging technologies, AI, and tools to explore creative possibilities while preserving the essential human element in design.
“Good design makes a product useful. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic”
Dieter Rams
Collaborated with diverse range of global and local partners, from top travel & luxury brands to innovative tech companies
experience
2024-2025
experience design manager
2021-2024
ux manager
2019-2021
senior experience designer
2016-2019
experience designer
2014-2016
uxui designer
Let’s Chat
If you interested to learn more, please contact via