Hi I’m Heidi, a practitioner of human-centred design, passionate about creative problem-solving to build beautiful experiences
Previously Experience Manager at DFS LVMH Group
Contact
Download CV
Selected Works
Retail
Digitalized Loyalty Program with a new Loyalty Product Line-up
Expanded eCommerce to 10 global divisions and 3 Chinese cities, boosting remote sales and high-value item sales.
Social & Community
Rethink HK Garbage and Recycling
As a proud recipient of Design Trust Seed Fund, this non-profit project aims to redesign Hong Kong's street waste management with innovative design thinking.
Design System
DFS Design System Foundation
Created the first design system, leading stakeholder engagement and execution. Unified products and enhanced collaboration across platforms.
Loyalty
Chanel KPI Dashboard
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Loyalty
Revamp and Digitalized DFS Loyalty Program with a new Loyalty Product Line-up
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Social and Community
lorum ipsum
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Loyalty
lorum ipsum
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
eCommerce
Revamp and Digitalized DFS Loyalty Program with a new Loyalty Product Line-up
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Social and Community
Branding to Celebrate Yokohama x Vancouver Golden Jubilee
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Let’s Chat
If you interested to learn more, please contact via
Hi I’m Heidi, a practitioner of human-centred design, passionate about creative problem-solving to build beautiful experiences
Previously Experience Manager at DFS LVMH Group
Contact
Download CV
Selected Works
Retail
Digitalized Loyalty Program with a new Loyalty Product Line-up
Expanded eCommerce to 10 global divisions and 3 Chinese cities, boosting remote sales and high-value item sales.
Social & Community
Rethink HK Garbage and Recycling
As a proud recipient of Design Trust Seed Fund, this non-profit project aims to redesign Hong Kong's street waste management with innovative design thinking.
Design System
DFS Design System Foundation
Created the first design system, leading stakeholder engagement and execution. Unified products and enhanced collaboration across platforms.
Loyalty
Revamp and Digitalized DFS Loyalty Program with a new Loyalty Product Line-up
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Loyalty
Chanel KPI Dashboard
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Social and Community
lorum ipsum
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Loyalty
lorum ipsum
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
eCommerce
Revamp and Digitalized DFS Loyalty Program with a new Loyalty Product Line-up
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Social and Community
Branding to Celebrate Yokohama x Vancouver Golden Jubilee
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Let’s Chat
If you interested to learn more, please contact via
Hi I’m Heidi, a practitioner of human-centred design, passionate about creative problem-solving to build beautiful experiences
Previously Experience Manager at DFS LVMH Group
Contact
Download CV
Selected Works
Retail
Digitalized Loyalty Program with a new Loyalty Product Line-up
Expanded eCommerce to 10 global divisions and 3 Chinese cities, boosting remote sales and high-value item sales.
Social & Community
Rethink HK Garbage and Recycling
As a recipient of Design Trust Seed Fund, this non-profit project aims to redesign Hong Kong's street waste management with design thinking.
Design System
Building DFS Design System Foundation
Created the first design system, leading stakeholder engagement and execution. Unified products and enhanced collaboration across platforms.
Loyalty
Revamp and Digitalized DFS Loyalty Program
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Loyalty
Chanel KPI Dashboard
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Social and Community
lorum ipsum
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Loyalty
lorum ipsum
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
eCommerce
Dalloyau
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Social and Community
Branding to Celebrate Yokohama x Vancouver Golden Jubilee
Led design of new loyalty product lineup including app, mini program and web member portal delivered within 6-month timeline, as part of company loyalty program revamp
Let’s Chat
If you interested to learn more, please contact via